First, I’d like to wish you all health and success in 2020. Happy New Year, Everyone! As I continue to crawl forward in revision on my college memoir, I’m thinking about loglines and taglines. When I researched online about these pitching tools for fiction or memoir, I gleaned the following definitions from blogs and webinars at writerly sites:
A Logline gives the gist of your book in a sentence. It tells something about the main character, the conflict, and the stakes. So, the WHO, the WHAT, and the WHY of your story.
A Tagline is a catchphrase that sucks the reader in. It’s the idea behind your book. Also known as the hook. It might be on the front cover of your book. The tagline’s job is to evoke emotion.
According to JennieNash of Author Accelerator, a pitch or logline is one line that gives some sense of the character arc of change; who they are, what the plot is, and where the plot goes.
Okay, so how do we do it? I found some questions that are helpful to answer when creating a logline and/or a tagline. So I answered them.
WHO is your main character? Victoria, a mother of 5 young children
WHERE does the story take place? South Jersey home and college campuses
WHAT is the situation? Victoria tries to allow her special needs daughter Marie a chance at living her dream of attending college, but they are told Marie would never succeed.
WHY does it matter? Victoria was told the same thing when she wanted to attend college.
HOW does the character solve the problem? By swallowing her own fear of failure and beginning college herself first.
Now that we know who, where, what, why, and how, we condense it into what we as writers hope is a pithy logline.
“A South Jersey mom of five gives her special needs daughter the opportunity of college by swallowing her own fear of failure and beginning college first.”
Does it work?
I think there’s an arc of change in the protagonist, the mom, from a paralyzing fear of failure to actually beginning college.
We know what happens; she’s going to attempt college.
And we know why it matters to her; she wants to help her daughter.
Of course the story is much more involved than just these few pieces, but does it make someone want to read the whole book?
The tagline, the idea behind the book, according to our definition, the hook. The tagline is supposed to evoke emotion. I came up with many, but here are two I’ll share for your comment.
Every important journey begins with doubt.
Find permission within yourself to begin a difficult journey.
What are your thoughts on these? Do they evoke emotion? Is doubt even an emotion? Does finding permission within oneself sound more personal? Can other people [readers] relate easier to it than the more general statement about journeys beginning with doubt? Is finding permission more original?
These are necessary questions for all writers to consider as they try to condense their stories into pithy loglines and taglines.
*Please feel free to offer any insight or ask any questions regarding the details of my college memoir logline or taglines. It would be truly appreciated.*
Has anyone prepared a logline or tagline for their story? I’m interested in how you came to condense your story into a sentence or two. Please share any tips you may have about loglines or taglines in the comments section of Adventures in Writing. Thanks so much!
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