Hello
fellow bloggers and writers!
Today
at Adventures in Writing, I am happy to welcome Chrys Fey as she launches her
new book A Fighting Chance.
I
asked Chrys to share her marketing plan and how she came up
with it.
Chrys Fey: Oh boy, a marketing
question.
First, I came up with my marketing plan after years of experience and testing out all different kinds of marketing techniques. The thing is, you can never know what’ll work. What worked once, may not work so well a second time. What works for one book, may not create the same outcome for another book. What one author says worked for them, won’t work for every author. Publishing and marketing and social media, etc. are changing constantly. So, those are all things to keep in mind.
Victoria Marie Lees: Great advice, Chrys!
Chrys Fey:
With that said, my marketing
plan looked like this:
- I did a cover reveal in December using Xpresso Book
Tours’ cover reveal service. I also shared the cover across my social media, on
my blog, and in my newsletter.
- I approached ten specific bloggers to host me for 10
specific guest posts.
- I put a Google form up on my blog and asked bloggers in my community if they’d like to take part in my 3-week long blog tour. Victoria was one of the bloggers who signed up. 😊 Thanks, Victoria!
Victoria Marie Lees: My pleasure!
Chrys Fey:
I didn’t have any other guest post ideas in mind, but I
did have a list of pre-made questions I wanted to answer about my book/series.
Participants could choose one of those questions or ask one of their own.
- I also signed up for a blog tour through Silver Dagger
Book Tours. Those posts didn’t have a guest post of any kind, just my book’s
info. With this book tour service, you decide how much to pay, which I found
interesting.
Yes, I really did use a blog tour service while
orchestrating posts at the same time. I did that because the blogs that sign up
through that service are book blogs with different audiences. Plus, the more
eyes on your book, the better. I’m also testing out which method is better for
me.
- My blog tour includes a free (for a limited time) eBook
and a giveaway, two incentives for readers.
- I gave out advanced reader copies (ARCs) to reviewers.
- I recorded YouTube videos for my channel where I talked
about the book, read an excerpt, etc. Those will be posted during the release.
- I also recorded a couple of videos to post to IGTV on
my Instagram.
- I promoted the cover reveal and the release in my newsletter.
- I created teaser images for Instagram using Canva. Each
image has the cover art and a quote from the blurb or story.
- Scheduled tweets and Facebook posts.
- Updated my website and press kit.
- Finally, something very different…I launched a new website that was inspired by the Disaster Crimes series and A Fighting Chance, but it is NOT about promoting my books. More details below.
Victoria
Marie Lees: Thanks so much, Chrys, for sharing your
insight into marketing with the followers of Adventures in Writing. And here’s
what we’ve all been waiting for, friends, the peek inside A Fighting Chance.
Pages: 154
Genre:
Romantic-Suspense
Heat Rating: Hot
BLURB:
*A FIGHTING CHANCE is Book 6 in the Disaster
Crimes series, but it’s a spin-off featuring a new couple, so it can be
read as a standalone.*
Thorn has loved Amanda from afar, giving her whatever she
needs as a survivor of abuse—space, protection, and stability. He yearns to
give her more, though, to share his feelings, kiss her, love her, but he's
worried the truth will frighten her away.
And Amanda is afraid. She’s scared of her attraction for
Thorn. Most of all, she’s terrified of her ex-boyfriend, who is lurking nearby
where no one can find him. When she grows closer to Thorn, Damon retaliates,
jeopardizing their happy ending.
Up against an abusive ex and Mother Nature, do Thorn and
Amanda have a fighting chance?
Book Links: Amazon / Barnes & Noble / Kobo / iTunes
EXCERPT:
Amanda looked up from the current list of up-to-date
payments for classes. A movement outside the glass storefront caught her eye.
She tilted her head to see a man coming up the sidewalk from the side where the
picnic bench sat. Through the vertical blinds, she glimpsed a square face—a
short, rugged beard and long, dark hair pulled into a man bun. Her breath fled
from her lungs. Her body went from icy cold to flaming hot in the span of a
millisecond. She dropped to the floor and slid under the counter, beneath the
ledge where they put their purses and cell phones.
“What—” Beth peeked at the windows. Then she snapped her
fingers at April and pointed at the stools.
April jumped into action. She pushed the stools in so
they blocked Amanda. The bell attached to the door jingled as April removed the
jacket she wore and draped it across the stools, creating a curtain to shield
Amanda.
From a crack, Amanda watched Beth move to stand in front
of the twins, who were in their walkers playing peacefully. “I’m sorry, but
we’re going to be closing.”
“I don’t give a shit. I’m here for Amanda.”
The sound of Damon’s voice had her heart beating even
harder. That voice had haunted her nightmares, had come back to life in her
memories.
Beth cocked her head to the side. “Who? There’s no one by
that name here.”
“Don’t bullshit me. I know she works here.”
His voice was closer now.
***FREE
FOR A LIMITED TIME***
THE
DISASTER CURSE
Book
Links: Amazon / Barnes & Noble / Kobo / iTunes
Author’s
Note: I wrote The Disaster Curse to answer a few
lingering questions readers may have after reading A Fighting Chance,
and to tie the whole series together with a neat, shiny, perfect little bow.
Plus, there was one disaster that I hadn’t written about yet. *wink*
The
Disaster Crimes Series:
*The
Crime Before the Storm (prequel)
Hurricane
Crimes (novella, #1)
Seismic
Crimes (#2)
Lightning
Crimes (free short, #2.5)
Tsunami
Crimes (#3)
Flaming
Crimes (#4)
Frozen
Crimes (#5)
A Fighting
Chance (spin-off, #6)
The
Disaster Curse (short story, #7)
*Free
exclusive story to newsletter subscribers.
***LAUNCHING
A WEBSITE***
TheFightingChance.org
is a website dedicated to domestic violence and sexual assault awareness.
Inspired by the Disaster Crimes series.
***GIVEAWAY***
Prizes:
Hurricane Crimes (Disaster Crimes 1) and Seismic Crimes (Disaster Crimes 2)
eBooks (mobi or epub), Hurricane Crimes Playing Cards, Girl Boss Sign, and a
Volcanic Blast Scented Candle
Link:
https://www.rafflecopter.com/rafl/display/23d974a92670/
ABOUT THE AUTHOR:
Chrys Fey is author of the Disaster Crimes Series, a unique concept that blends disasters, crimes, and romance. She runs the Insecure Writer’s Support Group Book Club on Goodreads and edits for Dancing Lemur Press.
Author Links:
Newsletter / Website / FacebookGroup / Blog / BookBub
Instagram / Facebook / Twitter / Goodreads / Amazon
